About Geneva Avenue
Our Roots. Our Story. Our Purpose.
The story behind the name
Geneva is my middle name, my daughter’s first name, and the name of my great-grandmother, for whom we are both named. It connects generations of strong women and reflects the close family ties that have shaped who I am as a person and as the founder of Geneva Avenue.
My brother is also a member of the Geneva Avenue team, bringing our family connection into the work we do together.
As a founder, I value authenticity, integrity, and taking the time to understand people. I love discovering what motivates someone and finding the best way to support them. Those values guide how I partner with each person and organization: with curiosity, honesty, encouragement, and respect for the strengths they already bring.
-Dana Black
Founder and Lead Coach
Dana Black
danablack@thegenevaave.com
Dana Black is the founder of The Geneva Avenue, a coaching and consulting practice focused on helping people navigate career growth, leadership, and professional development with greater clarity and confidence.
With a master’s degree in organizational development and extensive experience in coaching, facilitation, leadership development, and enterprise talent programs, Dana has spent her career helping individuals and organizations recognize potential and turn it into meaningful action.
An ICF-credentialed coach, Dana brings a practical, people-centered approach to her work—combining thoughtful coaching with real-world experience in career development, communication, leadership, interviewing, and professional growth.
She founded The Geneva Avenue to create a space where people can get the kind of individualized support, honest perspective, and practical tools that can make a meaningful difference in where they go next.
Operations and Organizational Performance
Nathan Black
nathanblack@thegenevaave.com
Nathan is a manufacturing leader who brings deep experience in aligning operations, leadership, and workforce performance within complex production environments. As a Partner at The Geneva Avenue, he brings an operational lens to the firm’s work—helping individuals, leaders, and teams connect strategy with the practical realities of execution.
Known for a firm but fair leadership approach, Nathan believes strong performance starts with clear expectations, accountability, and respect for the people doing the work. His experience partnering across all levels of an organization has shaped his ability to strengthen leadership capability, improve team effectiveness, and bring structure and clarity to complex challenges.
Nathan’s perspective on organizational development is grounded in real-world manufacturing and leadership experience. He believes lasting change happens when strong leadership, disciplined execution, and a healthy workplace culture work together—and brings that philosophy to his work with The Geneva Avenue.